StateView’s The Enclave Nominated for 3 BILD Awards!
On June 24th, 2021, BILD announced the finalists for this year’s BILD Awards competition, and The Enclave didn’t disappoint! Nominated in three categories; Best Brochure, People’s Choice and Project of the Year, the Enclave proved once again that imagination, vision and innovation are noticed and applauded in the industry.
The winners will announced at the Awards Gala on October 7, 2021. Voting for People’s Choice Award starts this August.
StateView is extremely honoured especially to be nominated for the prestigious Project of the Year award. This award recognizes excellence in both design and marketing that best exemplifies quality and innovation. Some of the factors considered are how the project optimizes its site and land area and integrates into its neighbourhood; the strengths of the project’s marketing and how it is relevant to its target market. We provided information about the project’s effectiveness/response/results, including total units sold and the sales period.
About the Enclave
The Enclave is a private, gated community of elite homes distinguished by style and charm just steps to the unique shops and restaurants of historic Kleinburg Village. Connected to the Village by a winding pathway, The Enclave brings back the cherished intimacy of bygone days, cloistered from the smog and tumult of the city yet connected to transit, shopping and culture.
The project is unique because the entire site contains one underground parking garage with individual garage spaces (2 spaces/unit) with the underground garage entrance being behind the new heritage home in order to be hidden from street view. The homes are also attached in sets of blocks at the underground level. The internal units overlook a small parkette area with custom landscaping surrounded by existing mature trees.
The concept of The Enclave melds all of the advantages of detached living with the many conveniences of condominium living, namely security, grounds maintenance and the ability to lock and leave, knowing that your home is safe and secure. This innovative model of living provides appeal to people who aren’t ready to give up their family home in exchange for a condo; yet they want the advantage of maintenance-free, secure living in a beautiful and spacious environment where entertaining and family get togethers are still possible within their own home.
The project is distinguished from other projects in several ways. It is a rare, detached community that also features common element grounds to create a truly maintenance free lifestyle for its homeowners.
Each home has been lovingly designed to reflect thoughtfulness and intention. Featuring three-storeys of living space, plus a finished basement with direct access to the private underground parking garage, these homes provide ample room for families of all sizes. The detached homes featured private elevators from the underground parking to the top level of each home. Soaring 10’ ceilings on the main floor and 9’ heights on the second and third floors, created a sense of airy spaciousness complimented by oversized windows. High end WOLF and Subzero appliances were also offered to purchasers to provide a truly top of the line product.
With a robust set of finishing details, the homes at The Enclave reflect innovative and leading-edge design. From lavish kitchens, pampering bathrooms and gleaming principal rooms, these are homes that excel in every way. Finishes like 4” wide natural oak engineered flooring, luxurious granite or quartz countertops and custom designed millwork are standard fare.
Sales & Marketing Process
Marketing played a key role in overcoming several obstacles including, instilling confidence that the project would move forward this time, overcoming negative associations with the previous stalled launch, overcoming customer objections to the product (condo fees, underground parking, no driveways) and selling a multi-million dollar product at the start of a global pandemic.
Marketing efforts began with accumulating a database of qualified registrants through signage, social media and digital advertising. The second stage concentrated on working the list of registrants with an aggressive EDM campaign that dripped information about the project and called for private appointments.
One of the first projects to launch after the initial shut down due to COVID, project quickly shifted to a digital brochure and private appointments to keep the relaunch on track. You can see the digital brochure here.
The results were a total sell out of the project in just over 6 months; a testament to the effectiveness of the revised brand and the marketing’s ability to create a desirable product that conveyed the project’s USPs in a significantly better received manner.